All posts by Steve

Teddy Shoes attends the Atlantic Dance Show in Maryland

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Michael Lee from Body Wrappers with Teddy Shoes Owner Steve Adelson

@Michael Lee from Body Wrappers with Teddy Shoes Owner Steve Adelson

Owner Steve Adelson at the Motionwear booth with National Sales Manager Andrew Bonser

Owner Steve Adelson at the Motionwear booth with National Sales Manager @Andrew Bonser



Sansha’s National Sales Manager @Lynne Campbellwith Teddy Shoes owner Steve Adelson


Snap Retail2

Steve Adelson and @Brian Ewing, Marketing Coordinator for SnapRetail


@Zoe Sadler, Steve Adelson and @Brian Ewing from SnapRetail



Do Danca’s sales manager @Jay Pereira and Bruno De Faria with Owner Steve Adelson

Wear Moi

Owner Steve Adelson at the @WearMoi boothWear Moi1

Above are pictures taken with some of our most popular brands and important partners — @BodyWrappers, @Motionwear, @Sansha, @SoDanca, @SnapRetai and @WearMoi. The dance show features all of all of the newest products and trends in the industry. NewTeddyShoesLogo5.24.15

Staying on the cutting edge of Dance!


New Products are arriving for the Fall/Winter season!

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Having fun at Teddy Shoes, Inc. This time I ( Owner — Steve Adelson ) have the pleasure of modelling our new Duck bill Ivy caps available in 6 colors!



Are you cold? Get wrapped up in the best most comfy winter wear from scarfs, gloves, masks, ear muffs, beanies and much more at Teddy Shoes!




Check out this new olive wool floppy hat in our store. It is available in other colors!




100% Rabbit hats are in at Teddy Shoes. Stop by for the best selection and much more we offer!





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Motionwear Logo


Boston Ballet, Motionwear and Teddy Shoes
are proud to announce the four lucky winners
of two FREE Orchestra Level tickets to
Boston Ballet’s Swan Lake:
Amy Frith
Elizabeth Warren
Robert Fineman
Veronica Merritt
Wednesday May 25, 7:30 p.m.
Boston Opera House
539 Washington St.
Boston, MA 02111
Boston Ballet Motionwear Teddy Shoes, Inc.

National Small Business Week Celebrated in Cambridge

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On May 5th, Mayor Denise Simmons and Eastern Bank sponsored an evening in celebration of National Small Business Week. Three Cambridge business owners received City Council Resolutions from the Mayor, in recognition of their resilience and community engagement: Steve Adelson, owner of Teddy’s Shoes in Central Square, who has revitalized his family business by serving the dance community, John Shaw, owner of Fire and Ice and the recently opened Jefe Taqueria in Harvard Square, and Erinn Pearson of Simply Erinn’s Unisex Hair Salon. Mayor Simmons noted Erinn’s many contributions to the community, including providing a safe space for women to talk about domestic violence, free hair services for high school seniors attending their prom, and a private area in the salon for Muslim women to receive services.

The event was also an opportunity for small business owners to meet and mingle…/national-small-business-week-cel…


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Boston Ballet,
Motionwear and Teddy Shoes
are proud to announce
four lucky dancers
will win two FREE
Orchestra Level tickets to
Boston Ballet’s Swan Lake
Wednesday May 25, 7:30 p.m.
Boston Opera House
539 Washington St.
Boston, MA 02111
• One entry will be awarded for each Motionwear product purchased
• Buy More Motionwear – earn more entries! Multiple entries are allowed per person.
• Drawing held on Saturday May 21 at 5 pm.
• Winners will be notified by phone or e-mail.
• By entering this promotion, you grant Teddy Shoes the right to use your name on web
and social media sites.
@BostonBallet @Motionwear

Owner Steven Adelson from Teddy Shoes to be honored at Small Business Week Celebration on May 5

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Teddy Shoes is a 2nd generation family-owned business that opened in April of 1957 by Theodore Adelson. It is located at 548 Massachusetts Avenue, right in the heart of Central Square. The store began selling family footwear and factory seconds and cancellations from many of the local shoe factories. As the business became profitable, the owner Teddy opened up locations in Watertown and Somerville and later on in East Boston. The current owner and son Steven Adelson came on board in August of 1978 and is still running the business. In 1993, the nature of the business began to change from a family shoe store to a dance shop. Steve shifted his focus from the seconds and closeouts  into dance shoes and apparel for ballet, flamenco, jazz, salsa, tap and tango just to name a few. The store still carries a full stock of family footwear, hats, hosiery and large sizes but also has become a destination location for the greater Boston dance community. The store has a huge inventory, offers great customer service and is open daily. It has its own website,  and also has a social media presence on its own blog, Facebook, Instagram and Twitter. Next year, Teddy Shoes will celebrate its 60th Birthday and continues to be a proud merchant of Central Square Cambridge.


Eastern Bank and the City of Cambridge will be hosting an event in honor of Small Business Week. Owner Steven Adelson will be given a proclamation  for all of his efforts as a successful business owner in Central Square Cambridge. Mayor E. Denise Simmons will be presenting this honor on Thursday May 5 at the Meridien Hotel in Cambridge.


#SmallBusinessWeekCelebration #EasternBank #SmallBusinessCelebration






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#1. Screaming for people on stage is not a faux pas.

When you walk on that stage and hear people screaming and yelling your name, or ‘WERK!’ or ‘YES!’, you feel empowered and supported. It’s when you don’t hear people screaming that you feel uncomfortable. More cowbell!

#2. More rhinestones, please!

There can never be enough bling on your costumes. Bring on the rhinestones, sequins and glitter!

#3. When someone else has your same solo song, you freak out!

Don’t panic. It happens. Their choreography is completely different anyway… you hope…

#4. Quick changes…all…day…long.

The backstage workers at competition can either be your best friend or worst enemy. You just danced and walked off stage to hear, “Okay guys, your next dance is in three numbers.” Ahhhhhh.

#5. Camaraderie within your studio is so fun and necessary.

Huddling before you go on stage, having chants for your studio, and your big or little dance sister bringing you a gift at every competition… It’s the little things that contribute to your overall fun experience at competition.

#6. Having several ‘studio spirit’ items in your closet.

During awards at dance competitions, your mom, dad, and teachers have no problem finding their kids in the pack…because you are all wearing matching studio jackets and sweats.

#7. Girls don’t expect to get first overall solo if there is a boy in their age division.

And if a girl does get first overall over a boy, that’s a HUGE deal!

#8. Prop dads are SO important.

You and your fellow competition dancers wouldn’t look nearly as great if it weren’t for the dads carrying on and setting up the props and/or set pieces for you. Can you imagine having to do that yourself and then dance?! Thank you, prop dads everywhere.

#9. When dancers from another studio say “good luck” or “great job”, it’s refreshing.

Let’s face it. It’s a competition and you’re competing to get better scores than the other studio. But we all have to remember that there is life after competition and the dance world is a small one. Be respectful and pleasant to dancers from another studio, because you never know when you’ll see them again. They might just become your college roommate or be in the same Broadway show as you in the future!

#10. What we do is really hard work; we just make it look effortless.

It’s one thing to go on stage and dance for an audience. It’s a whole other thing to go on stage and dance for an audience and several judges that are scoring you based on your efforts. This is pressure that not a lot of people understand. It is hard work to do well and feel good about yourself at competition. If you can perform a solo at a dance competition, you can achieve anything!

  • by Allison Gupton of Dance Informa.
#DancingforCompetitions #CapezioBlog

THE CUBA FILES February 12 — March 6, 2016 at Jose Mateo’s Ballet Theatre

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JoseMateoTheCubaFiles JuanPinera
We are thrilled to announce the music for José Mateo Ballet Theatre newest ballet premiering in The Cuba Files on February 12!
The premiere is set to Cuban composer Juan Pinera’s Trio Cervantino – a work of new classical music for piano, violin and clarinet. The piece was composed by Pinera in 2012 for a group of three young musicians named Trio Cervantino and pays homage to composers Cervantes, Bach and Rachmaninoff. To Mr. Mateo, this work shows the influence of our global society – where musicians from all corners of the world continue to be inspired by other cultures and musical histories.
This new ballet will be performed alongside audience favorite, Danzones Baleticos (2004), a series of short ballets set to music popularized in Cuba in the 1950s and Escape (2004, Brouwer) a ballet that tells the story of a woman trapped in the repressive environment of her homeland.
Click here for tickets:
José Mateo Ballet Theatre #TheCubaFiles

EFFECTIVE MARCH 31 — Cambridge’s Bring Your Own Bag ( BYOB ) Ordinance takes effect.

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The purpose of this Ordinance is to reduce the use of disposable checkout bags by retail establishments to protect the marine environment, advance solid waste reduction, reduce greenhouse gas emissions and protect waterways. This Ordinance seeks to reduce the number of plastic and paper bags that are being burned, used, discarded and littered, and to promote the use of reusable checkout bags.
Reusable Bag Drive poster — Remember to bring your own bag to avoid the 10 cent minimum checkout bag charge. Businesses must show this as the “Checkout Bag Charge” on the receipt, and are allowed to keep this charge. Bags exempt from the Ordinance include produce bags, laundry, dry-cleaner and newspaper bags, and bags used to wrap meat or frozen foods. Exemptions are available to businesses in circumstances of undue hardship for a period of 2 years as approved by the Commissioner of Public Works.
Three types of checkout bags are compliant and are subject to the 10 cent minimum Checkout Bag Charge:
Recyclable paper bags
Must be 100% recyclable and contain at least 40% post-consumer recycled content. Must display the words “Recyclable” and “made from 40% post-consumer recycle content” in a visible manner on the outside of the bag.
Reusable bags Must have handles and be designed for multiple reuse. May be polyester, polypropylene, cotton or other durable material. Durable plastic at least 3 mil thick is allowed. Learn about our Reusable Bag Drive, November-January!
Compostable bags
Must meet the ASTM D6400 standard US Composting Council certification.
Resources for Businesses:
Below is the city ordinance:
Section 8.67.010 Short Title.
This Chapter may be cited as the “Bring Your Own Bag Ordinance” of the City of Cambridge.
Section 8.67.020 Declaration of findings and policy—Scope.
The City Council hereby finds that the reduction in the use of disposable checkout bags by Retail Establishments in the City of Cambridge (the “City”) is a public purpose that protects the marine environment, advances solid waste reduction, reduces greenhouse gas emissions, and protects waterways. This Ordinance seeks to reduce the number of plastic and paper bags that are being burned, used, discarded and littered, and to promote the use of reusable checkout bags by Retail Establishments located in the City. This Ordinance seeks to ensure that customers using reusable checkout bags are made aware of the need to keep those bags sanitized between uses in order to protect against the transmission of food-borne illnesses.
Section 8.67.030 Definitions.
(a) The following words shall, unless the context clearly requires otherwise, have the following meanings:
1. “Department” means the City’s Department of Public Works.
2. “Commissioner” means the City’s Commissioner of Public Works.
3. “Checkout Bag” means a carryout bag with handles provided by a Retail Establishment to a customer at the point of sale. A Checkout Bag shall not include
a. bags, whether plastic or not, in which loose produce or products are placed by a consumer to deliver such items to the point of sale or check-out area of a Retail Establishment;
b. laundry or dry-cleaner bags; or
c. newspaper bags; or
d. bags used to contain or wrap frozen foods, meat or fish, whether prepackaged or not, to prevent or contain moisture.
4. “Recyclable Paper Bag” means a paper bag that is 100 percent recyclable and contains at least 40% post-consumer recycled content, and displays the words “Recyclable” and “made from 40% post-consumer recycled content” in a visible manner on the outside of the bag.
5. “Reusable Bag” means a bag with handles that is specifically designed and manufactured for multiple reuse and is either polyester, polypropylene, cotton or other durable material, or durable plastic that is at least 3.0 mils in thickness.
6. “Compostable Plastic Bag” means a plastic Checkout Bag that is capable of meeting the standards set forth in the test parameters of ASTMD6400 and approved by the Commissioner. Said bags must be capable of undergoing biological decomposition in a compost site such that the material breaks down into carbon dioxide, water, inorganic compounds and biomass at a rate consistent with known compostable materials.
7. “Retail Establishment” means any commercial enterprise, defined as the following, whether for or not for profit, including, but not limited to restaurants, pharmacies, convenience and grocery stores, liquor stores, seasonal and temporary businesses, jewelry stores, and household goods stores; however, this does not include bazaars operated by nonprofit organizations or religious institutions.
Section 8.67.040 Requirements.
A. If either a Retail Establishment provides Checkout Bags to customers, such bags shall be either a Recyclable Paper Bag or a Reusable Bag. Public information advising customers to sanitize Reusable Bags to prevent food-borne illness must be prominently displayed or communicated upon sale.
B. The Commissioner shall have the authority to promulgate regulations to accomplish any of the provisions of this Chapter.
C. Charges.
1. Retail Establishments which provide Recyclable Paper Bags or Compostable Plastic Bags shall charge for each such bag provided not less than an amount established by Regulations promulgated by the Commissioner. The Checkout Bag charge shall be retained by the Retail Establishment.
2. Any charge for a Checkout Bag shall be separately stated on a receipt provided to the customer at the time of sale and shall be identified as the “Checkout Bag Charge” thereon.
D. Each Retail Establishment as defined in Section 8.67.030, above, shall comply with this Chapter.
Section 8.67.050 Effective Date.
This Chapter shall take effect one year from the date of enactment.
Section 8.67.060 Exemption.
A. The Commissioner may exempt a Retail Establishment from the requirements of this Chapter for a period of two years upon a finding by the Commissioner that the requirements of this chapter would cause undue hardship to a Retail Establishment. Any exemption granted by the Commissioner pursuant to this section shall expire after two (2) years. A retail establishment may re-apply when the exemption expires. An “undue hardship” shall only be found in:
1. Circumstances or situations unique to the particular Retail Establishment such that there are no reasonable alternatives to bags that are not Recyclable Paper Bags or Reusable Bags, or
2. Circumstances or situations unique to the Retail Establishment such that compliance with the requirements of this Chapter would deprive a person of a legally protected right, or
3. Circumstances where a Retail Establishment requires additional time in order to draw down an existing inventory of single-use plastic check out bags. Any Retail Establishment receiving an exemption shall file with the Commissioner monthly reports on inventory reduction and remaining stocks.
B. Any Retail Establishment shall apply for an exemption to the Commissioner using forms provided by the Department, and shall allow the Commissioner, or his or her designee, access to all information supporting its application.
C. The Commissioner may approve the exemption request, in whole or in part, with or without conditions.
D. The Commissioner by regulation, may establish a fee for exemption requests.
Section 8.67.070 Enforcement.
A. Fine. Any Retail Establishment who shall violate any provision of this Chapter shall be liable for a fine of not more than $300 and each day’s violation shall constitute a separate offense.
B. Whoever violates any provision of this Chapter may be penalized by a noncriminal disposition as provided in G.L. c. 40, §21D. For purposes of this section, the Commissioner of the Department of Public Works, the Executive Director of the License Commission, the Executive Director of Inspectional Services Department and the Commissioner of the Health Commission, or their designees shall be the enforcing persons.
Section 8.67.080 Severability.
It is the intention of the City Council that each separate provision of this Chapter shall be deemed independent of all other provisions herein, and it is further the intention of the City Council that if any provision of this Chapter be declared to be invalid by a court of competent jurisdiction, the remaining provisions of this Chapter shall remain valid and enforceable.
#CambridgeLocalFirst #CambridgeBYOBOrdinance #BringYourOwnBags #ProtectOurEnvironment

3 Reasons You Should Support Your Local Dance Shop!

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Dancer #1


3 Reasons You Should Support Your Local Dance Shop!

Online shopping has revolutionized commerce. With the click of a button, consumers can purchase what they need without ever leaving the house. Likewise, online dance stores have made their supplies affordable and accessible to dancers everywhere. But what about the independent shop in your neighborhood? Before you go scrolling the internet for a new leotard, consider 3 reasons you should support your local dance shop instead.

1. Local shops provide better service. Online stores may be convenient, but they don’t provide any reliable service. While some offer virtual customer service through the live chat feature, brick and mortar dance stores have knowledgeable staff ready to assist you in person. This is especially important for students beginning pointe work. It is absolutely vital for a student to get their first pair of pointe shoes professionally fitted. Failure to do so could result in ill-fitted shoes, even injury. Dance wear isn’t like most clothes—cuts and measurements can vary drastically from street wear standards. Local dance stores have dressing rooms to try on leotards, shoes and other dance wear, giving you the chance to feel and move around in a product before you buy it. Finally, as a thank you for your business, some owners and staff will offer discounts on future purchases. If you’re a card-carrying teacher, you may be in store for even bigger rewards.

2. Returns aren’t a nightmare. Unless you’re a seasoned dance wear consumer who knows the exact product they need, online shopping is not a good idea. Orders can take anywhere from 2-6 weeks to arrive on your doorstep, and returns are by no means “hassle-free”, unless printing labels, re-taping packages, and taking trips to the post office are your idea of fun. What’s more, processing refunds can take just as long, leaving you empty-handed and in debt. Whether you’re an impulse shopper or you just don’t like to leave the house, trust me on this one—you will save time and money by going to an actual store. Dance stores will let you return most inventory as long as you leave the tags on and the product is still in mint condition. No masking tape or long lines at the postal service involved. Your shopping experience will be fast, efficient, and worth it in the long run.

3. Your patronage strengthens the community. With the advent of social media and other technology, it can be easy to lose the personal touch in business. Local shop owners are looking to build a long-lasting rapport with their community, to better serve its students, teachers, and professionals. Every time you support your local dance shop, you’re doing more than helping to generate revenue—you’re establishing a relationship that’s going to improve your life and the community. Satisfied customers get what they need, and then they tell others about the business. Some students have been known to have their shoes fitted by the same person for their entire pre-professional career. Yes, Momand-Pop shops have the potential to become a trusted fixture in their community, which is good for business and boosts morale.

So, think twice before giving your dollars to the online giants. Your local dance store has what you need. These beacons of hope will save you time, energy, and resources so you can spend your time dancing and less time stressing.

About the Author Bethany Leger taught ballet for 7 years in Dallas, TX. She is the founder of Ballet For Adults, a site dedicated to educating adults about ballet at

#BrickandMortarShopping #RealCustomerService #KeepSmallBusinessAlive